Wednesday, May 12, 2010
Quality guidelines
Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"
Technical guidelines ...
Make sure your web server supports the If-Modified-Since HTTP header. This feature allows your web server to tell Google whether your content has changed since we last crawled your site. Supporting this feature saves you bandwidth and overhead.
Use robots.txt to prevent crawling of search results pages or other auto-generated pages that don't add much value for users coming from search engines.
Design and content guidelines.
# Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.
# Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
# Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
# Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images. If you must use images for textual content, consider using the "ALT" attribute to include a few words of descriptive text.
# Make sure that your
# Check for broken links and correct HTML.
# If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
# Keep the links on a given page to a reasonable number (fewer than 100).
# Review our image guidelines for best practices on publishing images.
Thursday, April 29, 2010
A Good Start for Social Bookmarking Websites
- Digg
- Del.icio.us
- StumbleUpon
- Squidoo
- Furl
- BlinkList
- Blogmarks.net
- Ma.gnolia
- Simpy
- Spurl
- BlinkBits
- Shadows
- Raw Sugar
- Yahoo MyWeb
Would you add any others? Do you have a social bookmarking favorite, please send us a comment and share it.
Tuesday, April 20, 2010
What is Social Bookmarking
Hopefully you can see the value and power of social bookmarks. You can think of it as viral or guerrilla marketing in a way. It can be a powerful grassroots method of marketing your site. Be careful though, like everything else on the web you can spam these sites and make your list of bookmarks appear unappealing or an obvious marketing ploy which will net you very little.
Wednesday, November 19, 2008
Does Google Like This?
SEO Marketing for Better Online Visibility
Without search engine optimization, existence of World Wide Web cannot be imagined at all. Whether it is a product based website or just information based, to make them visible use of seo techniques is necessary. Many businesses small, medium and large use it for better online exposure and profit. You can use seo marketing for increasing the search engine ranking of the website, resulting into better web traffic and business.
It increases the visibility of the website helping in attracting more number of website visitors. The customers who look for particular or speciality services providing websites generally utilize the search engines for locating the best website where they can get desired products/services. The tactics of seo marketing are aimed at meeting the goal of marketing and business. The main concern is to get increased number of visitors so that they make sales.
Its popularity is rapidly increasing globally as a technique of internet marketing. If done in proper manner, seo marketing can immensely improve the search engine rankings provided the techniques used should be strictly white hat SEO one. This is not one time effort, constant monitoring of the search engine trends and competitors is equally important in implementing and editing the seo marketing steps.
Experts always recommend taking services of professional seo marketing firm if you are serious about online business. You have to be very cautious in selecting the seo firm and make it confirm that they don’t use black hat seo techniques as it would lead to blacklisting of your website.