Make pages primarily for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as "cloaking."
Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"
Wednesday, May 12, 2010
Technical guidelines ...
Allow search bots to crawl your sites without session IDs or arguments that track their path through the site. These techniques are useful for tracking individual user behavior, but the access pattern of bots is entirely different. Using these techniques may result in incomplete indexing of your site, as bots may not be able to eliminate URLs that look different but actually point to the same page.
Make sure your web server supports the If-Modified-Since HTTP header. This feature allows your web server to tell Google whether your content has changed since we last crawled your site. Supporting this feature saves you bandwidth and overhead.
Use robots.txt to prevent crawling of search results pages or other auto-generated pages that don't add much value for users coming from search engines.
Make sure your web server supports the If-Modified-Since HTTP header. This feature allows your web server to tell Google whether your content has changed since we last crawled your site. Supporting this feature saves you bandwidth and overhead.
Use robots.txt to prevent crawling of search results pages or other auto-generated pages that don't add much value for users coming from search engines.
Design and content guidelines.
# Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
# Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.
# Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
# Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
# Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images. If you must use images for textual content, consider using the "ALT" attribute to include a few words of descriptive text.
# Make sure that your elements and ALT attributes are descriptive and accurate.
<br />
<br /># Check for broken links and correct HTML.
<br />
<br /># If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
<br />
<br /># Keep the links on a given page to a reasonable number (fewer than 100).
<br />
<br /># Review our image guidelines for best practices on publishing images.
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<h2 class='date-header'><span>Thursday, April 29, 2010</span></h2>
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Here are some of the better social bookmarking websites. It wouldn’t be feasible to become a member of all of these but choosing a few couldn’t hurt. I have listed them in order of their Alexa ranking, which supplies some measure of popularity that should be taken with a grain of salt the size of Rhode Island. In any case here are some of the more popular social bookmarking sites: <ol><li><a href="http://www.digg.com/" target="_blank">Digg</a></li><li><a href="http://del.icio.us/" target="_blank">Del.icio.us</a></li><li><a href="http://www.stumbleupon.com/" target="_blank">StumbleUpon</a></li><li><a href="http://www.reddit.com/" target="_blank">Reddit</a></li><li><a href="http://www.squidoo.com/" target="_self">Squidoo</a></li><li><a href="http://www.furl.net/" target="_blank">Furl</a></li><li><a href="http://www.blinklist.com/" target="_blank">BlinkList</a></li><li><a href="http://www.blogmarks.net/" target="_blank">Blogmarks.net</a></li><li><a href="http://ma.gnolia.com/" target="_blank">Ma.gnolia</a></li><li><a href="http://www.simpy.com/" target="_blank">Simpy</a></li><li><a href="http://www.spurl.net/" target="_blank">Spurl</a></li><li><a href="http://www.blinkbits.com/" target="_blank">BlinkBits</a></li><li><a href="http://www.shadows.com/" target="_blank">Shadows</a></li><li><a href="http://www.rawsugar.com/" target="_blank">Raw Sugar </a></li><li><a href="http://myweb.yahoo.com/" target="_blank">Yahoo MyWeb</a></li></ol> <p>Would you add any others? Do you have a social bookmarking favorite, please send us a comment and share it.</p>
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<h2 class='date-header'><span>Tuesday, April 20, 2010</span></h2>
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Social bookmarking involves saving bookmarks (web addresses) to a public Web site such as Digg or Del.icio.us so you can access these bookmarks from any computer connected to the web. Your favorite bookmarks are also available for others to view and follow as well, hence the social aspect. If you wish to create your own social bookmarks, you must register with a social bookmarking site (we have many listed below). No you are able to store bookmarks, tag your bookmarks, and share with anyone interested in your bookmarks. <p>Hopefully you can see the value and power of social bookmarks. You can think of it as viral or guerrilla marketing in a way. It can be a powerful grassroots method of marketing your site. Be careful though, like everything else on the web you can spam these sites and make your list of bookmarks appear unappealing or an obvious marketing ploy which will net you very little.</p>
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# Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.
# Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
# Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
# Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images. If you must use images for textual content, consider using the "ALT" attribute to include a few words of descriptive text.
# Make sure that your