If you are, that’s probably because so many people are trying to convince you that
there’s some “trick” to it, and you just don’t know that trick… that if you’ll just slap
your credit card down, they’ll clue you in.
The biggest secret in search engine optimization is that there really aren’t any
secrets – at least not the kind most of these folks want you to sell you. There is
a lot of technical detail, and I’ll do everything I can to help you with that in this book.
But real secrets are hard to come by.
The truth is, if you know what you’re doing, and don’t try to trick the search engines,
very little has really changed in SEO for at least five years. That still leaves plenty to
learn, but there is no magic silver bullet.
If you don’t believe me right now, that’s healthy skepticism. There’s hope for you. By
the time you’re finished with this book, you won’t have to believe it, because you’ll
know that it’s true.
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